The SEO industry is suffering an identity crisis. On the one hand there are people who say it’s dead, then there’s those who want to rename it “Inbound marketing” or any other offshoot. Likewise what SEOs do today is very different to what they did five years ago. Which begs the question, if an industry has fundamentally changed (or is “dead”), can we still call ourselves SEOs any more? In theory, a lot of the things Google asks for in their Webmaster G…

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