The other day I was doing some competitive research and I spotted an interesting thing – 2 ads with identical Display URLs on the same SERP. How could that be? This is actually kind of clever. Because AdWords lets us put anything we want in the Display URL, as long as the root domain matches the landing page domain, we can actually use a Google Plus Local page as a landing page and make it look like a paid result is actually a local result (to the unaware, casual searcher).

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