Advanced search commands are the cornerstone of “good, old-fashioned SEO.” By that, I mean the art of doing SEO stripped down, without tons of tools. In a world that is saturated with SEO software solutions, advanced search commands are the man vs. wild of the search world. If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis.

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