I think a lot of Link builders will be glad to see the back of 2012. The bar to entry on the first page of Google has been reset by Matt Cutts and his team: Anchor text no longer holds as much weighting Penguins are causing Negative SEO problems Google are sniffing around Infographics and Guest Blogging So it’s important that you are keeping up to date with the industry news, learn what is or isn’t working and perhaps pick up a few tips to make sure your link outreach emails are op…

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