I’ve worked in design, advertising and digital marketing as a strategist in two continents for a quarter of a century, and in that time I can honestly say that my conscience has only ever barred me from working on one product assignment. That was a brief to promote South African orange juice during the period when Nelson Mandela was still incarcerated, and the worst atrocities of the Apartheid regime were in evidence for the world to see.

4 minute read Continue Reading