The practical marketer listens to her customers, to craft informed landing page copy that converts. (Image source) Lately, everyone has the same answer for every copywriting, business or marketing question: Go ask your visitors, customers and prospects. If you want to know what product to build so you have a successful startup, people like Dane Maxwell and Amy Hoy, in her 30×500 course, will tell you to pick up the phone and interview a prospect… or take your ideal customer for coffe…

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