Here’s a look at a recent test that Zuzia Soldenhoff-Thorpe, Senior Research Manager, MECLABS, ran on the “Newsletter” tab of the MarketingSherpa Facebook Page. PLANNING Here is a look at Zuzia’s hypothesis before she ran the test … “The control tab lacks value and is very general, which could cause anxiety to visitors because it’s not clear what they would receive if they enter their email address.

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