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A/B Split Testing on Facebook Tabs | MarketingExperiments
in Conversion Rate Optimization

Here’s a look at a recent test that Zuzia Soldenhoff-Thorpe, Senior Research Manager, MECLABS, ran on the “Newsletter” tab of the MarketingSherpa Facebook Page. PLANNING Here is a look at Zuzia’s hypothesis before she ran the test … “The control tab lacks value and is very general, which could cause anxiety to visitors because it’s not clear what they would receive if they enter their email address. Continue Reading

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