SEO isn’t going anywhere. In fact, it’s such an efficient customer acquisition channel that companies such as Amazon and Airbnb have specifically carved out SEO roles to make sure their organic search efforts are going at full speed. However, SEO continues to be a hot topic of debate. The recent Google Panda and Penguin updates are certainly steering people in the right direction of how SEO should be done (hint: provide value instead of spam) and I thought it would be helpful to…

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