If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever? How do you know that all those hours and/or wages aren’t being wasted? How do you know you’re getting positive results? At the end of the day, how do you know what you’re doing is worth it? Answer: you don’t! Measuring your SEO/so…

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