Anybody who has been in digital marketing for more than six months can see that things have evolved dramatically in the past year. With the roll out of Penguin in 2012 and now Penguin 2.0, hopefully it has been a wakeup call to many on how careful you need to be in your link building tactics. While the focus of your link building campaign should be with authoritative sites like magazines and blogs within your niche, it doesn’t hurt to accompany those powerful links with some…

5 minute read Continue Reading