So it appears that SEO’s have decided that with Penguin 2.0 looming large it’s a good idea to cover the bases by stating that anything and everything to do with link building could lead to a penalisation of some sort. Great! Where does this leave the paralysed masses? The frozen, battered and fearful, afraid of creating a link for their client just in case this one breaks the camels back? Even the holiest of holy is being questioned - Guest posts? Dear God they’re not g…

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