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8 Content Strategy Tips from a User Perspective stateofsearch.com
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One of the common mistakes with content marketing is that the audience isn’t always considered when hitting that publish button. Content marketing isn’t primarily about SEO, social media, branding or PR goals – it should be about the audience. For SEO you want to generate natural links & social signals – for social/PR the content needs to be sharable and create a buzz and for branding it needs to provide context and be memorable. Continue Reading

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