The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains convenient and available as a metric, so it's only natural that people continue to use it. If you're using Internet Explorer, you can get this information from the Google Toolbar, and third party tools that use the API can also display it: People often refer to the home page of the linking site when refer…

6 minute read Continue Reading