Ever since the release of the Penguin update, anchor text has seen a bit of a demotion in relevance. Anchor text, the actual text people see when they see a link, was (and still is) used as part of Google’s strategy for identifying what pages on the web were about. Anchor text was heavily abused by spammers who flooded the web with automated links as an indication of relevance and authority, and the search engine responded by identifying excessively optimized anchor text as spam.

4 minute read Continue Reading