If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. What’s website credibility and why is it important? BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes…

7 minute read Continue Reading