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39 Factors: Website Credibility Checklist
in Conversion Rate Optimization

If you’re Amazon or Apple – congratulations! You don’t have any credibility issues. Most of us aren’t so lucky. Almost all but the biggest companies have an uphill credibility battle ahead of them every time a new visitor lands on their site. What’s website credibility and why is it important? BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes… Continue Reading

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