The Community For Marketing Professionals
3 Reasons You Shouldn't Turn Off Paid Search
in PPC

What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of studies that are completed on the topic. This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work?" This sparked a lot of debate, and inbound questions from our clients. Continue Reading

2 minute read


No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!