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3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’ searchenginewatch.com
in PPC

Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? What do they know that you don’t? Are the metrics really that different from brand to brand? For many of the world’s brands, non-branded paid search keywords don’t “work” from an ROI perspective. Continue Reading

3 minute read

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