There are many sayings that get applied to life, but one that gets proven over and over again is no pain, no gain; in life and in business the greatest rewards come when we take a risk. The problem of course is you can crash and burn pretty fast on risk as well. There is a lot of risk involved in the marketing aspect of business; it is due to the large amount of fear that is associated with risk that makes many companies play it safe in the realm of marketing.

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