For the past three years, we have released our annual Content Marketing Benchmarks and Trends Research for Business-to-Business (B2B). This year, we decided to see how business-to-consumer (B2C) marketers are using content marketing, as well. We’re thrilled to release 2013 B2C Content Marketing Benchmarks, Budgets and Trends from the Content Marketing Institute and MarketingProfs, sponsored by Pace.

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