Traditional Pay-Per-Click (PPC) is not for the faint of heart. It takes significant time and money to build a profitable PPC campaign. I find it quite similar to playing slots. I feed the slot machine a coin (PPC campaign idea). I lose. I feed the slot another coin. I lose. Despite losing, I continue feeding the slot machine coins and, eventually, I win! The difference between PPC and Slots is when you hit that winning spin, you don’t just win once, your profitable campaign pays out every…

5 minute read Continue Reading