As 2013 is now just days away we’re into the critical planning period for most marketers. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. Industry websites like this one have been filled to the brim with posts preaching the content sermon during the latter part of 2012 and the New Year offers businesses a chance to realign budgets and plans to take full advantage of the…

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