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12 Surprising A/B Test Results to Stop You Making Assumptions unbounce.com
in Conversion Rate Optimization

[The 12 tests below have been used with permission from WhichTestWon] (Image source) In my last article, critiquing landing pages for conversion, I finished with a page that worked, but that broke all the rules. You might infer from this that the rules don’t matter, but that’s not the case. Continue Reading

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