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12 Lessons Learned While Marketing “The 4-Hour Body”
in Offline Marketing

Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type: ———- Forwarded message ———- From: Charlie Hoehn Date: Wed, Jul 30, 2008 at 11:25 PM Subject: Re: Response requested To: Ramit Sethi Hi Ramit-… Continue Reading

21 minute read


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