I generally like Oli's writing (especially his "noobs guide") so I read this piece. It had some interesting points but not that much new information. I most agreed with his "make an enemy point"
I agree. I especially like "Neuro Web Design" book and "Waiting for your Cat to bark" from Bryan Eisenberg. Otherwise it's interesting to see from business point of view how you can "re-frame" the pricing. Pricing is always difficult for digital products IMHO.
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