Many marketers will tell you that no matter how good your website design is, if it is hard for your readers to understand what it is all about, you are literally leaving a huge pile of money on the table. When I used to sell websites as a telemarketer – give me a break, you’ve got to start somewhere – I always heard my coworker say “But if you have a $20,000 website and nobody goes to it, you might as well fold it up and put it in your back pocket.

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