There are more mistruths and F U D about Web analytics out there than I think is reasonable.
Part of it fueled by Vendors. What a competitive bunch!
Part of it fueled by some Consultants. I suppose the rational is: self preservation before all else.
Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Continue Reading