Solve Media on Friday revealed its findings that 10% of all online traffic is generated by "bots," those software applications that run automated processes across the web. With an estimated global market of $15.3 billion in ads for 2012, that puts the waste at $1.5 billion. Solve Media claims to have seen a 400% rise in 2012 of aberrant traffic across registration, voting, commenting and contact services on the web.

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