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Luke Rowlands
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http://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/
A useful rundown...
One of my regular annoyances... getting employed to do onsite optimisation for dev sites that have already indexed arghhhhhh... so I wrote this post out of frustration more than anything else - and now I regularly send it along to web devs.