The Community For Marketing Professionals

Marisa Smith

Inbound Marketing Certified Expert & Head Brainiac at The Whole Brain Group in Ann Arbor, MI (Karma: 806)
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Professional Bio

Since my early days of playing office in my parents' basement, I've been obsessed with creating processes and automating repetitive tasks. I first developed an interest in system design and workflow automation after I got my master’s degree in Higher Education Administration at University of Michigan. While working as an advisor of undergraduate engineering students, I was frustrated by the lack of good electronic tools for managing student records, and decided to solve the problem myself. 

I worked at the University of Michigan for several years, helping administrative offices solve their paper problems with electronic solutions. In 2002, I started my own company and began developing web-based software in my home office. Over the years, the company's focus has evolved, and The Whole Brain Group has grown to 12 team members with an office in downtown Ann Arbor's historic Kerrytown district.

The Whole Brain Group team is committed to helping growing businesses develop and execute digital and inbound marketing plans that complement their strategic visions and provide measurable results. 

Our clients understand that it takes a wide range of skills to market effectively online, and that it doesn't make sense for most growing companies to hire, train, and support a large team of marketing experts in-house. Instead, they've selected The Whole Brain Group to function as their virtual inbound marketing department - providing web design, development, social media, content, and pay-per-click expertise with a strong focus on delivering measurable results.

Our most successful clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical, tactical, and technical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!

Where I Write

Whole Brain Group Blog -- http://blog.thewholebraingroup.com

Favorite Blogs

The HubSpot Blog



Tools I Use

Badges

  • HubSpot Certification
  • Inbound Certification
  • Partner Certification
  • Gold HubSpot Partner
  • HubSpot User Group Leader
  • INBOUND 2013
  • INBOUND 2014
  • Using HubSpot
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Recent Activity

  1. Marisa Smith added a comment on Show Inbound Friday: Promote your offers and stuff to other marketers (Jan 16th)
    Great post, Jimmy - thanks for all the inspiration! And I love the idea of letting people save to Evernote for easy reference. Nice touch!
    Jan 17 2015
  2. Marisa Smith added a comment on Show Inbound Friday: Promote your offers and stuff to other marketers (Jan 16th)
    We recently released v3.0 of our popular "Sensible Social Media Checklist for Business" Infographic, which has been downloaded over 1300 times in the last week! We're getting very positive feedback ab…
    Jan 17 2015
  3. Marisa Smith added an article Sensible Social Media Checklist for Business v3.0 [INFOGRAPHIC] Dec 24 2014
  4. Marisa Smith added a comment on Level 10 Meeting for Entrepreneurial Leadership Teams (aka How we Run Our Client Meetings)
    Pro Tip: We use the Level 10 Meeting format from the Entrepreneurial Operating System (EOS) to run meetings with our clients and help everyone stay aligned and on the same page during our retainer pro…
    Sep 12 2014
  5. Marisa Smith added a video Level 10 Meeting for Entrepreneurial Leadership Teams (aka How we Run Our Client Meetings) Sep 12 2014
  6. Marisa Smith added a comment on How do you delight your customers?
    I'm giving a talk at #Inbound14 on the "Secrets to Long Lasting Client Relationships," and I'd love to include some stories from companies other than The Whole Brain Group. 
    Sep 11 2014
  7. Marisa Smith added a discussion How do you delight your customers? Sep 11 2014
  8. Marisa Smith added an event The Secrets to Long Lasting Client Relationships Sep 11 2014
  9. Marisa Smith added an article ToutApp - Sales Email Tracking, Templates and Analytics Apr 08 2014
  10. Marisa Smith added a comment on ToutApp - Sales Email Tracking, Templates and Analytics
    This tool is awesome for templating your sales communication, tracking the effectiveness of your communication, and improving consistency of communication across your sales team. It also integrates wi…
    Apr 08 2014