Val Sopi

Hi all and thanks again for your amazing feedback. I honestly wasn't expecting such an amount of incredible constructive critique. What an amazing place you guys have built @patrickcoombe! We're all humbled and grateful. NEXT: We're finalizing our landing page (and our website in general) & will post the results once we have some tangible data ta share. I'm excited to see this through and psyched to find out what will come out of this public sharing of our behind-the-scenes.

Thanks all & I'll repost soon! 

Hi Doroteya,

There's actually a 30-day Trial to fully test out Goodwerp without any limits on features. And Yes, I can see we have to point that one beforehand.

Thanks for your feedback : )

Hi Nicola : ) A comparison chart is something we've been asked about many times. I would love to find a middle ground where the comparison chart truly points out the advantages without "trying to hard" to sell the product vs looking inferior in the process. I can't say I've NOT been thinking about a chart of sorts to point out the amazing benefits of Goodwerp : )

Thanks Tommy! We should def work more on clarity and getting rid of the fluff. Sometimes trying to tell it all can get confusing, considering the several seconds need for the potential user to scrutinize and decide (blink) if the product is something that's needed/wanted by many.

Hi Diona and thanks so much for these amazing points which hit right back at home. It's definitely a challenge to point of the essential and the simplest promise in a clear fashion that starts the conversation and rolls out. Our product is getting better and better (this statement is directly based from our power-users' feedback and key metrics) // the challenge is clearly pointing out the benefits and helping new users truly see the value in our software.

Many thanks to you and everyone in this thread. This is truly helping us find our voice.

I will keep an update as we move a long.

Whoa guys! This is great and thanks for being so honest about your first impressions. It's exactly what we need at this point. So let me digest everything and see how I can filter all this information to improve our landing page. One thing I agree right off the bat is Patrick's comment about "test, test, test!" - that's really what it comes down to at the end. 

Also, another thing which I keep hearing a lot is, "what is the product about?", "why should I care?". We def have to dig deeper and clarify our promise.

This came about our constant struggles to increase our paid conversion rates and targeted visits to our website. The exercise gives me a clear view on what I have to do to reach our paid-account goals. Hope it helps someone out who's running a SaaS product.

Data & research does help to steer the ship, however going back to what worked (why & how) is always a winner. Rinse and repeat with new intelligence on hand usually gives us the competitive advantage.

Great share!

This post is dedicated to all startup founders who are in the early stages of success. The article overlays the difference between false positives and real tangible metrics.

Thanks for the insights Patrick. I've seen the long form approaches as well. They do tend to strike a conversation & instill trust. On the other side of the coin, you have Podio who uses a screenshot of the app on their homepage. I guess that works for them. Maybe it has to do with their reach?

Testing is definitely what we're doing. One thing that is definitely a pattern is that most users want to learn about features and then pricing, in that specific order. Serving in that order might be the key to quality leads as well.

Do you have any experience with KISSmetrics or any other similar app where you were following patterns and then serving in that particular order?

While building/marketing our very own SaaS product, we've tested various strategies on how to onboard new users. Many articles you find online suggest you strip all the "unnecessary" elements from your homepage/landing-page and direct users to the sign-up page as fast as possible. This couldn't be more false in a B2B SaaS product where adoption cycles are longer where users will make several brand touches before deciding to try+use+buy the product.

Yes, it is true that by stripping content and tactically guiding people to the registration page will increase your visitor-to-sign-up conversion rate, however your number of "accidental" sign-ups will go up as well  as most of these users will not convert into active users and ultimately paid clients.

I'm curios to know what are everyone's thoughts on this one-million dollar question? "Everyone" meaning someone with experience in B2B SaaS products.

http://pixabay.com is another good source for CC material.