Martin C. Link's comments on Inbound.org

@takeshiyoung, I actually agree in part with you. I wrote that post as a work assignment and didn't reread it before it was sent. I didn't expect it get picked up. My bad there.

To clarify, I intended to say that targeting a phrase-match, single keyword on a page is pointless. Which it is. And that this practice will hurt (or as I said - penalize) your site. Which it does.

I'm not referring to an algorithmic or manual penalty like a professional might understand it, but a penalty in that your site will lose traffic in the long run. And if a company depends on their website for lead-gen or sales, then they're hemorrhaging money. Which I'd say is a penalty.

This is a post intentionally targeted at those with zero knowledge. Those with zero knowledge ignore their meta descriptions in the most absurd ways, know nothing of marking up their site with Schema+, and are still stuffing the hell out of their pages with highly-competitive keywords.

I'm not a blogger. I'm a digital marketer. I watch this happen. The advice is relevant to the guy paying $400 a year to a sketch company who guarantees "page 1 rankings".

But I'm sorry that it was a "waste of 5 minutes" for you.

Back to the grind.

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