@angela_9 Thank you, Angela. Quick question: can you elaborate a little bit more on this point: "I'd be pretty concerned with how you protect my content and work to ensure that my ideas and work aren't taken (freely) by others" ?
@richpage Rich, thank you so much for the video. Some of the points are spot on and we're already working on improving the page. The features/benefits is 100% something that needs improving, as well as the section above the fold.
But I don't think I agree with directly comparing our service with competition and the Wistia bit sounds lke something that would only work with a very visual product ( correct me if I'm wrong here )..
@mc_cooney Thanks for the feedback, Michael. I agree, the example stores is something that would greatly improve the pitch. And the images of creators are out of context too.
@mc_cooney No, I don't think including links to Rand's testimonial is necessary. As a rule, you shouldn't include any links that would allow the user to abandon your landing page. They might simply get carried away and forget the original purpose of their visit :)
As to your point about your founder's quote, let me put it this way: It looks shady when you offer a testimonial from your founder. You look small, as if you're unable to find testimonials from people not working on the project. At the same time, I recognize that including the founders testimonial might be beneficial to explain the reasoning behind building the tool. But I think a better way here would be to post the founders note as a separate block, and not include it under the 'cutomer testimonials' section.
-) Move "Enter your Phrases like “Best Email Marketing Software” or “Dentists in New York” " to the search placeholder area ( instead of "Search Query").
-) I couldn't find any benefits for signing up to your service. Are they listed somewhere? Why are they hidden? In other words, why should I register at all?
-) Consider removing the dots in headings. "Pricing." just looks weird.
-) Not a good idea to include you founder's testimonial in "What our clients say" section.
-) Rand's testimonial looks out of place. Don't really see how it adds value to your offer.
-) "Built for integration" may sound cool, but it takes me 2 seconds to connect the dots ( text with logos ). It's 2 seconds your potential customer is not going to spend on this task. So you may want to re-word this heading to something more familiar.
-) This page is also hard to scan, because you've chosen to use the two columns layout.
-) Your H1 tag "Follow up with the right people, at the right time." does not explain what the product is :( I could have easily imagined that it's some kind of app that takes updates from your twitter or Facebook friends and filters them in some meaningful way.
-) The screenshot on mac does not really help me, I barely can see anything. If it was larger and video or a gif, showing a quick use case perhaps it would be more meaningful.
-) I don't like the read-more redirect to "why Nudge"? You could fit everything to one page and really think about what features/benefits you want to show.
-) Consider highlighting the important parts of copy when talking about benefits. This will make the page more scanning-friendly (does that make sense?).
Two ways I know how you could do this:
http://www.leadpages.net/products/ (scroll all the way down to "More Great Reasons to Choose LeadPages")
@jsfour I don't know if it works, it's your job to tell me that it does :) If I were to only read the first two lines of text, I'd have no clue what you guys do and the "mobile application" bit does not help.
For the mockups I'd like to see something more diverse - not only iPhone mockup, but Nokia / HTC that kind of stuff. So that it's somewhat clear that it's not an iPhone specific mobile application. Here's an example of mockups you could use for this.
@richpage Every business can come up with comparison chart that will portrait them as industry leaders, don't you think?
@richpage Rich, thank you so much for the video. Some of the points are spot on and we're already working on improving the page. The features/benefits is 100% something that needs improving, as well as the section above the fold.
But I don't think I agree with directly comparing our service with competition and the Wistia bit sounds lke something that would only work with a very visual product ( correct me if I'm wrong here )..
The blue highlighting bit.
Applying this would make so many landing pages look better + more scannable.
What about you, @JoelKlettke?
@mc_cooney No, I don't think including links to Rand's testimonial is necessary. As a rule, you shouldn't include any links that would allow the user to abandon your landing page. They might simply get carried away and forget the original purpose of their visit :)
As to your point about your founder's quote, let me put it this way: It looks shady when you offer a testimonial from your founder. You look small, as if you're unable to find testimonials from people not working on the project. At the same time, I recognize that including the founders testimonial might be beneficial to explain the reasoning behind building the tool. But I think a better way here would be to post the founders note as a separate block, and not include it under the 'cutomer testimonials' section.
-) Move "Enter your Phrases like “Best Email Marketing Software” or “Dentists in New York” " to the search placeholder area ( instead of "Search Query").
-) I couldn't find any benefits for signing up to your service. Are they listed somewhere? Why are they hidden? In other words, why should I register at all?
-) Consider removing the dots in headings. "Pricing." just looks weird.
-) Not a good idea to include you founder's testimonial in "What our clients say" section.
-) Rand's testimonial looks out of place. Don't really see how it adds value to your offer.
-) "Built for integration" may sound cool, but it takes me 2 seconds to connect the dots ( text with logos ). It's 2 seconds your potential customer is not going to spend on this task. So you may want to re-word this heading to something more familiar.
-) This page is also hard to scan, because you've chosen to use the two columns layout.
@JoelKlettke done :)
-) Your H1 tag "Follow up with the right people, at the right time." does not explain what the product is :( I could have easily imagined that it's some kind of app that takes updates from your twitter or Facebook friends and filters them in some meaningful way.
-) The screenshot on mac does not really help me, I barely can see anything. If it was larger and video or a gif, showing a quick use case perhaps it would be more meaningful.
-) I don't like the read-more redirect to "why Nudge"? You could fit everything to one page and really think about what features/benefits you want to show.
-) Consider highlighting the important parts of copy when talking about benefits. This will make the page more scanning-friendly (does that make sense?).
Two ways I know how you could do this:
@jsfour I don't know if it works, it's your job to tell me that it does :) If I were to only read the first two lines of text, I'd have no clue what you guys do and the "mobile application" bit does not help.
For the mockups I'd like to see something more diverse - not only iPhone mockup, but Nokia / HTC that kind of stuff. So that it's somewhat clear that it's not an iPhone specific mobile application. Here's an example of mockups you could use for this.
@patrickcoombe Ok, now I checked it on Safari, it looks ok. So I guess it's just Chrome problems :)
You say it's a "mobile application", and then you use an iPhone mockup (which could use a little work too). Which one is it?