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Samantha Winchell
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Victoria's Secret. They have some really cool campaigns in general, and have positioned themselves to consumers so well! I would love to sell less than a foot of fabric for 7 bucks a pop!
This should be helpful.
https://support.google.com/webmasters/answer/2648487?hl=en
Do you mind sharing the URL? It will definitely provide a bigger picture of what you're working with.
No matter what site you're working on, following SEO best practices will set you up for success. Then, working on growing your domain authority is the next step. One way this is done today, is through links shared. The goal is to have a number of high quality sites linking back to your site. Most times, this occurs naturally if you provide good content (or pages). Sometimes, quality will win out over quantity.
I use Zapier instead of IFTTT, but one that I've set up that I like (IFTTT may also do something similar) is connecting Google Talk and Google Calendar. I can Instant Message a calendar date, and it will automatically add the info to my calendar. It works well for me because our company uses Google Talk to communicate, so it's always open on my computer.
I'm sure he'd have a ton of advice! Could you imagine?