You mentioned about B2B companies underdoing email marketing. Its not just email'marketing' for acquiring new customers, but also emailing enough to retain existing customers thats important for B2B (saas) companies, and is not being doing enough.
I just launched a product ( userjoy.co ) which is an analytics + messaging tool for SaaS businesses to help convert more trials, increase engagement and reduce churn.
What according to you would be a good strategy to get an initial set of users for a SaaS product like that of ours ?
Thanks for taking up the AMA, Patrick!
You mentioned about B2B companies underdoing email marketing. Its not just email 'marketing' for acquiring new customers, but also emailing enough to retain existing customers thats important for B2B (saas) companies, and is not being doing enough.
I just launched a product ( userjoy.co ) which is an analytics + messaging tool for SaaS businesses to help convert more trials, increase engagement and reduce churn.
What according to you would be a good strategy to get an initial set of users for a SaaS product like that of ours ?