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Scott Siders

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Feb 18 2014
Inbound vs. Outbound

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (HubSpot). How do you attract prospects?

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Feb 18 2014
B2B Content Marketing Challenges

Lack of time and producing enough content top the list of challenges for B2B marketers. What's your biggest content marketing challenge?

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Jan 22 2014
Do you take soft costs (time and resources) into account when planning and executing your company’s content marketing program?

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Jan 22 2014
55% of B2B content marketers think their campaigns are ineffective.

What are you doing to ensure your content marketing succeeds this year?

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