David Ingram

I’m with you on that Jeremy, however there’s an outreach industry that’s 2 years behind us and I think it will be some time before people ‘get it’.

Haha, thanks Steve. I've never had a problem with it, it's like industry research landing on your doorstep. Plus, the really crap ones provide a bit of comic relief ;-)

Hi Matthew, It's an odd one, I can see there's a quantifiable benefit of a plus one as it will artificially boost your search placement for the connections of the plusee (new term!), but I still can't see this being scalable enough to warrant replacing link outreach. For example; if I did +1 this guys sites, then if my circles (400 or so people) happened to be searching for his products/services then they might see his result above the fold on the front page on the back of the +1. However the authority built from a good link would help increase rankings from all searches regardless of G+ connections, which seems a much more scalable and effective technique. Especially considering the rather poor adoption of G+ so far. It will be interesting to keep an eye on, there's a (small) chance that Daniel and his friends are pioneers ;-) Cheers David