Martin Kruusement

This answers much more than the original question. Thanks.

I'll give you a few ideas as well :) 

The largest headline makes no sense to someone who is completely foreign to the concept. The three "levels" of copy (headline, subheadline and the paragraph) you have there should in my opinion be formulated into one clear and concise value proposition. It needs to be waaaay shorter. The less words the better.

Secondly I don't really buy into the slide show thingy. My immediate response to this is.. god, I need to click and endure a long presentation that may or may not even get to the point. I guess if you turned this into a short video (and display the length beforehand) a lot more people would actually watch this thing.

I'd also display a few of the designs (or graphics explaining some concepts) right on the first page so people actually can get a perception of what a Dark Pattern is ;) And formulate a call to action to connect with it.

Because currently there's no call to action on the site apart from the links to some more presentations (which people are not ready to watch yet because they aren't sure whether to not invest a significant amount of time - people perceive presentations to be longer than simple concentrated intro videos - to go through them).

Hopefully this helps a bit :)

Is there a "generally the best way" to list product benefits and features? I've seen a lot of examples (Apple being the most famous) listing them with a an image and a short paragraph of copy alternating left and right. Any thoughts on that?

Thanks,

Martin