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Martin Kruusement

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  1. Martin Kruusement added a comment on I am Peep Laja, CRO expert and Founder of ConversionXL. Ask Me Anything.
    This answers much more than the original question. Thanks.
    Mar 21 2013
  2. Martin Kruusement added a comment on I am Peep Laja, CRO expert and Founder of ConversionXL. Ask Me Anything.
    I'll give you a few ideas as well :)  The largest headline makes no sense to someone who is completely foreign to the concept. The three "levels" of copy (headline, subheadline and the paragraph)…
    Mar 21 2013
  3. Martin Kruusement added a comment on I am Peep Laja, CRO expert and Founder of ConversionXL. Ask Me Anything.
    Is there a "generally the best way" to list product benefits and features? I've seen a lot of examples (Apple being the most famous) listing them with a an image and a short paragraph of copy alternat…
    Mar 21 2013