Kim Lombard

I'm with Francesco here completely.  Content marketing is a subset of inbound marketing, and is more about the specifics of the content in an inbound pattern and strategy.  

Content marketing can also exist externally from inbound marketing, in a less subtle and nuanced overt marketing strategy.  

Incredibly useful post!  Thanks!  

I'd say that communication and promotion is a little bit lower on the priority list than I've seen in my B2B marketing experiences.  Obviously promotion isn't as appealing as in a B2C context, but it's still key to get information out there and communicate very clearly especially in the startup phase.  

The cost is definitely an issue, but I think it's easily worth it.  

Besides general t-shirt design websites, you can find freelance graphic designers for free on mosaichub:

 http://www.mosaichub.com/service_provider/search?keyword=graphic+print+design&location=&ng=1

To those of you who are commenting with complaints as to why this is news, it's really important.  Matt's been a huge part of developing SEO strategies via his commentary on google's algorithms, which means we will have substantially less information on updated trends.  

@darmesh I think you're correct to a certain extent, and growth engineering certainly has a ring to it.  But I think that the term growth hacking is preferable, because it's a bit more accurate, and the informality of the term has a huge appeal.  We've seen the term hacking explode in popularity over the last few years, with life hacking and other general uses of the world increasing.  This was probably partly influenced by growth hacking's established identity, but other entities choosing similar descriptions for strategies undoubtedly influenced the term's popularity as well.

Bottom line: I think growth hacking is more appealing, more fun, and more universal than growth engineering, and the terms increased popularity has played a role as well.  

Amazing resource, thanks Brian! Awesome to see some strategies thrown around here that contrast some of the scummier SEO practices out there.  

I think the infographic point is especially noteworthy as well.  

That sounds like the exact opposite of what google likes.  

I completely agree.  Nobody is going to specifically buy something because of the way a corporation runs its social media accounts, but those accounts do play a huge role in consumer perception of the company, which is invaluable in cementing final purchases.  

I kinda agree with pretty much everything he says without really thinking it's all too special.  The insinuation that big companies are going to change their actions based on that post is ridiculous, outside of the SEO community, it won't gain much traction and their profit margins won't be cut at all by something this small.  It's a shame, but this system isn't really gonna change much anytime soon

My money's on in site-map

I agree with Takeshi, but infographics have proven incredibly useful with tumblr and pinterest erupting recently.  

It's tough to come away from that question with conclusive answers, but here's one expert breakdown:

http://www.mosaichub.com/resource_center/resource/has-your-blog-lost-traffic-very-recently

Such a shame.  G+ was an incredibly useful product, and many of it's competitors (facebook especially, in my opinion) have been formatting their newest versions to align with what G+ offered.  I think it could stay on as a google tool, but won't dominate social media the way it potentially could've

Hopefully there's a way that we can turn back the clock and try to bring G+ back into success.  

Not too surprising.  This just goes to show, there really aren't ways to cheat the SEO system.  Everything needs to be organically grown, and it accumulates slowly.  Awesome that google made a formal statement 

This number doesn't surprise me.  If social media marketing aims to publicize a product and spread its reputation, then surely we should care about quality, not quantity.  One active follower is worth 30 lazy ones.  

I actually work as a community manager, and I think that it's an extremely valuable asset for somebody in the marketing field.  You get to learn a huge amount about any given startup and really master the ins and outs of the company.  As you all know, really understanding a product is key to marketing it.  

An addition to the list- the ability to think creatively and streamline various processes (community management is essential but can become tedious when poorly handled) cannot be overstressed when hiring a community manager.  

I find this to be a really helpful podcast, as someone who specializes in startup marketing.  A lot of young entrepreneurs are too focused on their specific visions for a company and don't have the experience to make those visions align with a really difficult business world.  

I don't think GoDaddy has too much to worry about- for now.  Google is dominating the tech world right now, but it has generally followed the same strategy of not rushing a product to market, then allowing competitors to coexist for a long while.  In the long run, I don't know if GoDaddy has the sheer operation size to compete with Google, but Google won't try to direcly push them out of the market for a while.