Matthew J. Lane

Thanks for the feedback in regards to weeding out Lookie loos, I will try that.

Often I look to define CPL metric with clients. They are typically providing callbacks, consultation, &/or quotes. Most new clients have been tracking every inbound form or call as a lead. However, when you peel back the onion many of those calls or forms are solicitations, miss dials, and requests for Betty in Accounting. Thus they are operating under a false sense of what a CPL looks like. 

Do you have any suggestions or experience validating quality leads/calls vs. solicitations, miss dials, & junk inquires?

 

Oli, in terms of B2B landing pages — how do you validate qualified leads and opportunities vs. junk inquiries?