I don't like your headline. I would play up how easy it is to use your product / service / software.
This ^ brings up a good point. What is this? Software? Service? I know it takes 3 clicks - but am I doing the work or are you?
I found my answer, but I had to dig for it. Will your potential customers dig for this info?
Now knowing that, I would use your subhead in place of your headline. "Create Your Real Own Estate Flyers in 3 Clicks"
In the subhead I would play up the free trial, the number of templates you have or what someone can save compared to using a designer.
As for your points - building a brand and first impressions are kind of surface level. Important, sure, but what do realtors care about more?
More people visiting their open houses. The more people that show up, the more likely it is someone will buy a house.
More referrals. Getting referrals means less money spent on advertising and warmer leads (more likely to buy ...and much sooner).
(So they're saving money all around using your software -- less money on designs and getting new leads and customers.)
You might also play up how much money, time and frustration they'll save/avoid when creating their own templates. Designers cost a lot. Designers can be flaky. There is a lot of back and forth. It can take days or even weeks to get the design done ...and done right.
That's all I got.
Oh, and I'm using my iPad to view your landing page -- it can be tightened up some. Everything is spaced out (a lot).
Note: I didn't read the comments before adding mine. I wanted to add my thoughts without bias.
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Overall thoughts: The copy is vague ...and I find it a bit boring. If you add facts, specific examples and/or end results, it would be easier to understand what you're doing for me. It would be interesting to read, too.
Headline - The only thing that grabs my attention is the 'in one day' bit. What business owner doesn't want a < 1 day turnaround?
I think the bit under your About headline would be a much better start for a headline. It communicates the importance of having analytics set up (correctly) than your headline.
(It would be a better start, I think -- but still weak.)
I would try to use an example or statistic in the headline. For example (off the cuff):
"Small Business Owners Lose $4,567 Per Year Because Their Google Analytics is Set Up Wrong
Let us set up your analytics the right way so you can find those leads, customers and dollars you're leaving on the table -- in less than one business day."
Not great, but I think it better communicates your offer and what it can do for them. They might also ask themselves - is my analytics set up wrong (translation: am I losing $5 grand per year)?
'What You Get' Bullets - I'm not going to go through each of these individually. But I feel the same way about them.
I would use this section to highlight concerns / end results like:
How much money will I save/make with correct tracking?
Highlight that the time saved could be spent reading these reports and creating actionable plans to implement.
Hightlight what a few lost leads could mean for a small business.
How easy will it be to read the reports you send me?
What will these reports tell me?
Will this work for me (I am an ecommerce, freelance, dentist, lawn gnome seller, etc business).
Do you personalize this service for different business types? People that run ecommerce need different stats or setups than freelancers.
And so on.
I think that's all I got.
Oh, I would also capture email addresses. You could easily create an email campaign that shows the importance of correct tracking. A bit of unsolicited advice, I guess, but thought you mind find it helpful nonetheless.
Speaking of unsolicited advice...
You know what would be cool? An upsell (later on) with an offer to show them how to read their reports, create campaigns and put them into action. I bet you could make this into a standalone product (if you want hands off/productized) or maybe even high dollar coaching / consulting.
You could even offer to send or set up monthly reports, but with actionable tips and advice for how to use the data. Could be a solid $50-ish/month continuity program.
Some thoughts -
I don't like your headline. I would play up how easy it is to use your product / service / software.
This ^ brings up a good point. What is this? Software? Service? I know it takes 3 clicks - but am I doing the work or are you?
I found my answer, but I had to dig for it. Will your potential customers dig for this info?
Now knowing that, I would use your subhead in place of your headline. "Create Your Real Own Estate Flyers in 3 Clicks"
In the subhead I would play up the free trial, the number of templates you have or what someone can save compared to using a designer.
As for your points - building a brand and first impressions are kind of surface level. Important, sure, but what do realtors care about more?
(So they're saving money all around using your software -- less money on designs and getting new leads and customers.)
You might also play up how much money, time and frustration they'll save/avoid when creating their own templates. Designers cost a lot. Designers can be flaky. There is a lot of back and forth. It can take days or even weeks to get the design done ...and done right.
That's all I got.
Oh, and I'm using my iPad to view your landing page -- it can be tightened up some. Everything is spaced out (a lot).
Note: I didn't read the comments before adding mine. I wanted to add my thoughts without bias.
###
Overall thoughts: The copy is vague ...and I find it a bit boring. If you add facts, specific examples and/or end results, it would be easier to understand what you're doing for me. It would be interesting to read, too.
Headline - The only thing that grabs my attention is the 'in one day' bit. What business owner doesn't want a < 1 day turnaround?
I think the bit under your About headline would be a much better start for a headline. It communicates the importance of having analytics set up (correctly) than your headline.
(It would be a better start, I think -- but still weak.)
I would try to use an example or statistic in the headline. For example (off the cuff):
"Small Business Owners Lose $4,567 Per Year Because Their Google Analytics is Set Up Wrong
Let us set up your analytics the right way so you can find those leads, customers and dollars you're leaving on the table -- in less than one business day."
Not great, but I think it better communicates your offer and what it can do for them. They might also ask themselves - is my analytics set up wrong (translation: am I losing $5 grand per year)?
'What You Get' Bullets - I'm not going to go through each of these individually. But I feel the same way about them.
I would use this section to highlight concerns / end results like:
- How much money will I save/make with correct tracking?
- Highlight that the time saved could be spent reading these reports and creating actionable plans to implement.
- Hightlight what a few lost leads could mean for a small business.
- How easy will it be to read the reports you send me?
- What will these reports tell me?
- Will this work for me (I am an ecommerce, freelance, dentist, lawn gnome seller, etc business).
- Do you personalize this service for different business types? People that run ecommerce need different stats or setups than freelancers.
And so on.I think that's all I got.
Oh, I would also capture email addresses. You could easily create an email campaign that shows the importance of correct tracking. A bit of unsolicited advice, I guess, but thought you mind find it helpful nonetheless.
Speaking of unsolicited advice...
You know what would be cool? An upsell (later on) with an offer to show them how to read their reports, create campaigns and put them into action. I bet you could make this into a standalone product (if you want hands off/productized) or maybe even high dollar coaching / consulting.
You could even offer to send or set up monthly reports, but with actionable tips and advice for how to use the data. Could be a solid $50-ish/month continuity program.
/my .02