Matt Mikulla

That's the site.

I can easily make the unframed image the hero and make the framed photos as the alternative secondary thumbnails below.

I developed and designed the site so these changes will be easy.

Thanks again. 

Great Peep. The product pages use the standard two column product photo left add to cart right.

The add to cart select options allow the user to select size and framing.

So there are bits of meta data built in the page but not necessarily in the custom product description I write.

I won't share an example link because I don't know if it's appropriate here.

Do you have any links to resources about the research of making a product page specifically selling art? Or what you referenced about making a full width image?

If I look at the majority of major art ecomm site they take the two column approach. I'm guessing they are testing.

I definitely don't have the traffic to run any meaningful tests.

Hey Peep. I have an ecommerce site selling art and photography. The majority of the products have similar features and benefits beyond the uniqueness and story of each piece of art.

How do you handle situations where features and benefits are similar from product to product when creating product copy and descriptions?

Any insight or strategy would be appreciated.