Bharathi Dasan

Hi Tom, First thanks for the chance. I am working as Digital Marketing Strategist at www.augrav.com. I would like to know how to keep my website fresh as Google likes fresh content to get more organic traffic. And we are planning to to target city related searches like engagement ring in ______ (City Name). What is the best way to optimize our site for these type of keywords?. Thank you so much for your time.

@patrickcoombe  That is great useful guide. Thanks.

No. Its is not matter for marketer. Because it not actual data, they are just collecting information from users those installed alexa toolbar.

For our company site the data showed in alexa is for less than the actual data including bounce rate, time on site,page views on site etc.