Hi Arturo, That is tough, building trust is really important, then you need to need paint them a picture of what they could have, where they could be and what that would mean. I would then draw on the…
Hi Isha, Content marketing is certainly topical. I am a big believer in it because it has the potencial to fee din to many areas of a business, from SEO to the sales cycle ri…
Hi Arnold, I use the same strategies I used before penguin, finding way to build natural links, not natural looking but truly natural links. I also make sure that I get my content to a…
Hi Stephen, Firstly,theres no such thing as a boring industry, there is always something interesting and someone who will be interested! Some of my favourite projects in the past have been in debt, in…
Hi James, all really good questions. 1.) I have trained both in house and agency PR teams around the world and I always try and train people in small groups, everyone learns better from hearing other …
Hi Patrick, The directors positioned the agency well, finding great PR's who can speak technical language and know their consumer press well is tough but is core to what we do. These days we als…
Hi Dani, My specialism is not technical SEO, so I don't think I am the best person to advise you on this. I tend to leave that to the many SEO ninjas who are fantastic at this. At a first …
Hi Serbay, Thanks for your questions. Building local links can be very effective however there are other SEO techniques that can help. I am a big fan of local link-building because when yo…
Steve I did another presentation this year at Brighton SEO that might be useful to you. http://www.brightonseo.com/lexi-mills/ slides are here: http://www.slideshare.net/leximills1/bri…
I have spoken to a few media editors about this and most are very happy to reference a Google Plus profile, however some media are not as aware of the importance of a Google plus profile and how it ad…