Liston Witherill

@MichaelDGrubbs - CoSchedule is great for anyone who regularly posts to Wordpress and wants an automated to schedule Tweets, Facebook posts and Google+ posts. I wouldn't say the primary use case is for teams, but it certainly has some great features if you're working with a team. I loved the automated posting - with pictures grabbed right from your blog - and how you could repeat the same post to several social channels at once.

Yes. I'm beyond confident in this answer, too. 

A startup by definition means uncertainty and risk. What you know today may not be true tomorrow. Today's revenue may not come again, and your assumptions - vetted as they may be - could all turn out to be wrong. 

Without confidence, the whole experience will quickly become overwhelming. We can't know everything, so certainly things will change and - if you're human - change can be really scary. 

So you need confidence to assure yourself that you'll be okay. Pig headed confidence that you're right may do a lot more harm than good.

I don't think confidence is the important trait for an entrepreneur to have. Instead, I think resilience is much more important. Why?

Because you're going to be wrong.

You're going to make mistakes.

You're going to have regrets along the way.

And the only way to get through it all is to pick yourself up and push forward.

I saw this talk and it was oh so good. I get asked all the time where people should focus their attention on their website, and Hiten nails it in on Slide 15. I'd also add that if you're selling stuff (and that's what you're counting as a conversion) then you should also weigh the value of the revenue stream * the potential opportunity for improvement. In other words, where will you make the most money by improving the content and layout?

I love Edgar for automating social posts, developing thought leadership and reusing your evergreen content to combat that ever-growing social fire hose of information. 

I'd also recommend www.getspokal.com if you rely mostly on Wordpress and Twitter - it's a low-cost and high performance option.

CoSchedule isn't for Twitter specifically, but it's another content promotion service that automates social posting - including Twitter.

Thanks for the share, Michael!

Patrick is right on - formatting makes a huge difference. 

Think of yourself as a guide to good stuff. It is your job to group and call attention to the best ideas in your blog. And think about your readers. They're great at pattern recognition, so interrupt that pattern so you have their attention.

Copy formatting works that way. It serves so many purposes, but most of all use formatting to keep your readers reading. And by the end your offer is so irresistable that readers have no choice but to act. So use headers, subheaders, bold and italicized text, groupings, and IMAGES.

Most people are visual learners, so demonstrating a few of your points visually will keep them hooked. As a general rule, use 1 image for every 300 words in your post.

And here's a tip to answer your last question: Powerpoint and Keynote are perfect for simple graphics and annotations. 

• Use shapes, arrows and text groupings to demonstrate process. 
  
• Use their graphs to make your stats look more interesting. 
  
• Bring in an image and annotate with highlights and words right on the image.