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Arvid Linde
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Great find! This one is so true: "People Love Sharing Posts With Newsworthy Headlines"
It's actually rooted in psychology. People think that sharing information within their circle of friends improves their "street cred"
Clever content marketers use this to get more shares.
Their success is largely down to the popularity of couponing as a lifestyle. Although there are spammy links in their profile (as many of you have noticed) they also have thousands of natural links and brand signals.
I can certainly feel a bias towards the Yandex Direkt ads publishers but surprisingly (or not) the search results have indeed improved because there are now fewer "over-optimised" sites in the Top10 for commercial queries.