Hannah Smith

Ed,

I'd love to know who your favourite member of One Direction is.

Thanks

Hannah

Thanks for providing such a detailed answer Leslie, much appreciated :)

Thanks for doing this Leslie :)

You mentioned working with 'geographically disparate' teams above - I'd love to hear your thoughts on how to take the pain out of collaborating across time zones and if there are any tools / software / systems you'd recommend.

Whilst I thought that post was really interesting I struggled to figure out to what degree I agreed with it.

I can certainly see advantages for marketers being 'technical' enough to run tests like Jamie suggested in his post; but I guess it depends on whether or not you think there's something tangible that you're sacrificing for that sort of technical ability. 

There's only so many hours in the day - are you better off developing a more rounded, generalist skill set, or becoming 'expert' in a narrower set of skills?

It occurs to me that perhaps it depends on the sort of company you're working for? 

I can certainly see the appeal for hiring those with more rounded skill sets particularly in start ups; however in Enterprise companies I could imagine that whilst a rounded skill set might be seen as added bonus; chances are there would be little need to make use of those additional skills. As such it could be argued that an individual's time would have been better spent honing a narrower skill set.