Danny Halarewich

Hey @NikkiElizDemere, thanks for sharing our post!

@Mallikarjunan You're absolutely right, our experiments show that anticipating your order to arrive is where 73.4% of the fun is derived from... haha.... well, at least I know that I love waiting for my new pair of socks from sockscribe.me to come in the mail :)

Nice work Luiz! Awesome to be working with you.

I helped put together a complete guide on A/B Testing For eCommerce, that I thought the inbound.org community might like.

It's 74 pages of actionable insights, and includes tips from CRO experts:

• Peep Laja of ConversionXl
• Cara Harshman of Optimizely
• Brian Massey of ConversionScientist
• Chris Goward of WiderFunnel
• Stephanie Liu of RJMetrics

In this book you'll learn:

• What A/B testing is and why you need it.
• How to identify sales leaks in your website.
• Creating a hypothesis to fix the leaks.
• Implementing meaningful tests.
• A/B testing case studies from online retailers that achieved big results

Download it for free and let us know what you think!

Depends on budget, but here are some things that have worked well for us or other companies I've been involved with:

• Hand written thank you notes. Tell them why you appreciate them in your own writing, and drop it in the mail as a surprise. You can also throw in some things like stickers or a discount code if you have one.
• If your product is B2B, you could try featuring them on your website, blog or even just tweet them out. Intercom.io tweets out their new customers. A small gesture, but people like it.
• T-shirts. These can be affordable to produce. Just don't make them super lame. If it wasn't your company, would you wear it? If so, send them a shirt or two as a surprise + a hand written note.
• Gift cards. I don't know about you, but I always appreciate a Starbucks gift card + a short thank you note.
• Make an "Insider's List" or a VIP group in the form of a mailing list. Let them know that they are special. Use a special email template. Send them occasional insider updates, like "we've been working on this feature for a few weeks. What do you think?".

This is a great list! Perfect timing as we look to build out a referral / affiliate program at LemonStand. Lots of inspiration to be found here.