@kr_iyer I completely get you Krithika! (I'm not even sure how it made sense, but it did!) Content that's not too showy, and is just focused on being entertaining/informative/useful is so much easier …
@JuliaEMcCoy Content that's written in the direct voice is the kind of thing I like to read in my spare time - and we really should be creating content that people will enjoy reading in their spare ti…
I like to think of content as part of a conversation that's always ongoing - for example, at a party! At this content party, some people really make the effort, are inviting and engaging and join in t…
In Marketo's 2013 report they stated that 1 in 4 businesses thought that marketing automation was too complicated to implement effectively, and that budget was also a big factor too - and I think this…