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Fortuné Alexander
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This article makes a point that we've been discussed internally here a Spiceworks recently. Brand advocates can live beyond your marketing database. Tesla is a great example....they have accumulated a large following of advocates who aren't and won't be in the market to actually buy one of their cars. That said, those advocates spread the word about how great Telsa is. This new breed of non-purchasing advocates is an important segment that marketers should seek to identify and enable to spread their gospel.